Five.Simple.Steps.-.A.Practical.Guide.to.Designing.for.the.Web.2009

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Five.Simple.Steps.-.A.Practical.Guide.to.Designing.for.the.Web.2009, webdesign

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A Practical Guide to Designing for the Web
by Mark Boulton
Published in 2009 by Mark Boulton Design Ltd
Studio Two, The Coach House
Stanwell Road
Penarth
CF64 3EU
United Kingdom
On the web:
www.fivesimplesteps.co.uk
Please send errors to errata@fivesimplesteps.co.uk
Publisher: Mark Boulton Design Ltd.
Printer: Qualitech Group, UK
Production Editor: Robert Mills
Interior Design: Mark Boulton, Nick Boulton, Benn Pearson
Cover Design: Nick Boulton
Copyright © 2009 Mark Boulton Design Ltd.
All rights reserved. No part of this publication may be reproduced or transmitted in
any form or by any means, electronic or mechanical, including photocopy, recording or
any information storage and retrieval system, without prior permission in writing from
the publisher.
ISBN: 978-0-9561740-1-7
A catalogue record of this book is available from the British Library.
iv
Contents
3
9
13
17
27
PART ONE
Getting Started
Designing for the web
The Job
Understanding Workflow
The Tools
Working for yourself
41
51
57
63
69
PART TWO
Research and Ideas
The Design Process
The Brief
Research
Ideas
Putting it together
v
75
77
89
99
117
PART THREE
Typography
Anatomy
Classification
Hierarchy
Ty p e s e t t i n g
Printing the web
171
189
199
211
219
PART FIVE
Layout
The Basics of Composition
Spatial Relationships
Grid Systems
Breaking the Grid
Bringing it all together
PART FOUR
Colour
The Colour Wheel
Hue, Saturation and Brightness
Colour Combinations and Mood
Designing without Colour
Colour and Brand
247
Conclusions
129
135
141
159
163
vi
This little book is about graphic design. It’s a book about the
craft of graphic design practice as applied to the web. It’s not a
book about CSS or Usability. I may well touch on those subjects
throughout, but only to support a point I’m making in relation
to design.
Web design should use the principles of graphic design, but
the topic of web design tends to focus on web standards, browser
technology, user behaviour and backend development. Many web
design books touch on some elements of graphic design, but they
usually address the subject briefly and superficially. Even most
graphic design books just show pretty pictures of other people’s
work. There are not enough books outlining the principles,
practicalities and tools of the graphic design trade.
Who Should Read This Book?
A Practical Guide to Designing for the Web
is for people who
want to learn the basics of graphic design and apply them to
their web designsproducing more eective, polished, detailed
and professional sites. It’s also helpful for graphic designers who
want to brush up on the basics or learn how to integrate what
they already know about design with the demands and quirks of
designing specifically for the web.
ß
Some Assumptions
That although the book contains little HTML or CSS, it assumes
that you have a working knowledge of web standards.
ß
That you work in web design and development. Business owners
and managers and others who want a welldesigned site may
also benefit from reading this book, but the book is directed at the
people who plan and create websites.
ß
That this book doesn’t aim to be a definitive guide to web design
or graphic design. It simply presents some of the theory, tips and
processes I’ve learnt in the past fifteen years.
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